a conservatory garden


The short video I took is about a fly try to through the transparent glass to the garden, but it is impossible. Because of fly doesn’t aware of that there is a transparent galss between the two spaces.

The purpose of this short video is to insinuate the relationship between medium and content. people always blame that life is changed by the facebook, twitter and different online activities. But actually their life are changed by the medium—Internet. Facebook and twitter are just content of Internet.

The medium of Internet is a bridge helping us to communication. However,in some ways, it is a transparent wall to block the communication, and we lost in the virtual world, do we?


Lecture: Media.

“Which came first, the chicken or the egg?” It is the circumstance the one that creates the need of the media evolution? Or is the creation of a new media the responsible of… Continue reading

“The medium is the message”

The first contextual lecture was about media and Marshall McLuhan. What impressed me most was the sentence “The medium is the message“. It is a phrase coined by Marshall McLuhan and introduced in his… Continue reading


  There is always a reaction… Even if the reaction is indifference, it still be a reaction. That is what happens when a person see for the first time a creation. The reaction… Continue reading

Story telling

  I personally think that we can not design something from nothing, we can not make up a color or a shape if we didn´t see it before. Originality consist in the union… Continue reading

—> erutuf —>

After the lecture on wednesday I thought about the “digital age” and about what it actually is. Everybody is talking about the progress in technology and what is possible in the next 5… Continue reading


A philosopher called Ortega y Gasset said one time “When someone believes in an idea, the idea lives”. When I was thinking about the idea “share”, it reminds me to this phrase. If… Continue reading

The changes in the Media

The first contextual lecture was about media and Marshall McLuhan who laid the foundation stone of media theory. According to his theory, a representative medium of the time always exists and it can… Continue reading


Responsible for the influence of those who are going to see that design. The idea of being responsible for a creation reminds me to the book of Frankenstein writen by Mary Shelley. The… Continue reading


Ideas are always influenced by external information. That information is the base of our new creations (constructions). I personally think that is imposible to decide every element in a creation, even if you… Continue reading