When I checked out the definition of “service”, first meaning came out was to provide people with something they need or want. to be honest, i dont agree that service is just focus on people. It should be also provide nurtural, animal,earth even the universe something they need or want. For instance, my landlady put a device in the garden, the device looks like a cage, and there are different bird feeds in it.the function of this ‘cage’ is total different. birds like this ‘cage’ and they know how to communicate with it. they come in to the ‘cage’to get the feed than back to the nature.
In this case, I think both of the designer and my landlady doing the service for the nurture. and birds are the audiences and clients, and they like it! To be a communication designer, we should think widely, service widely.
To be a communication designer, we are doing the service for not only human being, but also world.