for communication designer, process has two meanings. first is process of designing. seconde is process of audiences to experience. in this case, i would like to focus on the second meaning of process.when we finished design, we are not finish the project, it is just started.
for instance, the brand of Hermes is an absolute storytelling master.and the official website of Hermes is an amazing place to experience and listen to the world of it. Unlike the traditional website, the website of Hermes dosen’t have a clearly layout,but very easy to understand.it makes by different individual images. click straight through to the images, it will come out a video, a game or a flash you can play with. I’ve spent about 1 hours to explore the website of Hermes at first time and I visit their website regularly now. It was very fun, as an audience, I was amused by the process to experience the website. so the process of audiences to experience is very important, communication designer should consider of it.