I do like the vocabulary of ‘potential and it should be a very important key words. for a communication designer, the definition of potential could be nothing is impossible. it could describe a person or any materials.doing the process of design, we should try our best to explore and develop our own potential abilities, after that, you may be surprised by yourself! also don’t forget trying different materials and give different materials a chance. for instance, water is such a potential material, it could be anything if we use it in a  proper way. so believe yourself and try.