What does differ radically from man to animals ? Is he concious of himself, of his death ? It is now known that some animals have these kind of preoccupations. Are we the only one to touch our little finger with our thumb ? It also seems that some monkeys got this superpower… But telling a story, the art of entertaining, passing stories through the ages, we can proudly claim that we are the only one able to do that.
Also the message could live by itself but the way to convey it is crucial. We all aim to have the best impact or to reach the right audience. In this goal, we design solutions keeping in mind that we expect results, and storytelling is meant to succeed in.