Having a look on the McLuhan’s work is an eminent starting point, because the role of medias is deeply anchored in our societies, and we are already one of those actors. Like Freud in his time, McLuhan tried to dissect a side of our life to reveal its potientiality. How we connect ? How we (re)act ? However, even if sociology remains a captivating subject, it is closer to philosophy than science that means that there is no right answer.

The topic is mainly crystallized on technologies, which are intimately bound to the mediums, vectors of messages. In every civilisation, communication participates to a natural part of being, but technology is a more complex way to deal with it, as a part of evolution. Like Freud before, McLuhan has open a Pandora box that we should never close, because this subject is always more in the news, even more than before, when this question has been raised in the 60’s, regarding to internet and the social medias today, of course.

Technology, our best enemy ?

What really stands out from this lecture is the two opposite ways to deal with technology. On the one hand, it is very appealing, we are in the future ! Technology can solve a lot of problem and serves people in order to improve their (our) every day life. As we have been told, we live in a global village. That means that people are physically closer, and definitly more virtually. With all our devices we easily communicate in real time. This is the era of speed. We are going so fast that we are afraid to lose control. On the other hand, the fear of technology has come up as it remains an abstract thing, irrational. In these extreme thoughts we found the science fiction with 2001: A Space Odyssey, the millenium bug, but they all start from a real basis. New evils occured with technology like stress, dependency, hacking, Blackboard and so on. Finally, it can carry infinite potential for both good and bad.

David Hockney has used many mediums during his career. Here a digital painting made on iPad.