As a communication designer, things we do are unimportant in a certain extent. For instance, a good designed logo can not stop a company bankruptcy. While a bad designed logo can not stop 100 million turnover of a company earned one year. So as a designer, we can not do too much and we are unimportant. And we should think about how to improve the importance of ourselves. We should think about it. Form my point, we should not just stay in a design’ identity. Management and marketing are all we need to learning. By the same time our design will build a system.