There is always a reaction… Even if the reaction is indifference, it still be a reaction. That is what happens when a person see for the first time a creation. The reaction is intrinsically linked to design, since the need of sharing creates a reaction to the one who sees it.

In this case I decided to make the “story telling” yellow and the “sharing” in red, so the combination of both will produce the “reaction”, because I think that is a good way to represent the combination of two basic concepts (also basic colors) into something more complex.